What Do Customers Look for When Shopping Online

Source: Poco Loco

There are very few people in the world who don’t like online shopping. It is our favorite thing to do when we are happy, when we are sad, or when we are just bored. This industry is worth hundreds of billions of dollars, and it is said that one-quarter of the population in the world is purchasing items via the internet daily. If you are part of this industry, then you are probably wondering what you can do to make more sales, and get bigger profits. In this article, we are going to try and help you with it, and we are going to give you more information on what are customers looking for when shopping online.

Source: Hona Shop


We’d be lying if we said that something else matters more than quality. When we purchase a piece, no matter how good the deal is, or how trusted the store may be, if we are not happy with the quality, chances are, we are never spending a dime there again.

All of the customers are looking for goods that they can use for a long time, and when we invest in something, we want to know that we’ve purchased the best thing that’s on the market. We don’t want something that will fall apart after one use, and we are all looking for that one store that will make us come back again.

Source: Sweet Ludivine

Image to product ratio

When we shop via the internet, we always see amazing images, perfect pictures, and beautiful models. However, there were many times when clients bought items, and when they got delivered, the goods looked nothing like the pictures.

So, if you want to keep your clients, and if you want them to continue shopping in your store, then you must provide good representations of the actual product. Even though it won’t look as perfect as those photoshopped images, it is far better to show the actual goods than to try and deceive your audience and end up losing sales in the long run.

Source: iPleaders Blog


Shipping is another big deal when it comes to online stores. Customers may find the best product, the one they’ve been looking for, for an amazing price, but if the shipping is not an option, or if they have to pay too much for it, chances are, they are going to go to another store.

One trick that sellers use, and that has been proven to work is allowing free shipping after a certain amount. That way, they can cover the shipping costs, make more profits, and still make the client happier than just putting a price tag on the delivery services.

Source: Money Crashers

Better prices

We are all looking for a better deal, we all want to save some money even when we are spending money, and we want to feel like we’ve tricked the store. Every customer wants to pay less for the goods they are ordering, and since there are so many internet stores, this is something that can easily happen.

As you can see on websites like offering vouchers and discount codes to your clients is going to help you make bigger sales, and when you target a specific brand, like Emma Matratze, your customers are more likely to appreciate you more and come back to the store.

Source: Frugal For Less

Good customer support

Customer support is a must if you want to run a successful business. No matter what you are selling, no matter how good products you have, and no matter how many coupons you offer, if your audience cannot find their way around your store, they are going to leave.

Know that you always have to pay attention to the information and details you add to every product, but you should also have a good support team that will be there to answer any additional questions.

Some clients may be confused about the material used, the quality of the item, they may have additional questions regarding the shipping or the returns, so you need to be there to help them out.

When you invest in good tech support, you can get more clients, you can resolve problems faster, and you are going to show that you are running a transparent business that is going to do everything it can to keep its clients.

Source: LMU This Week – Loyola Marymount University

Return policies

The next thing on our list will make the difference between your clients always being happy with you, and never buying an item from your store again. Sometimes mistakes happen, we order the wrong item, we don’t pay attention to the size of the product, or we just have a different perception of what the products should look like.

When your purchaser is not happy with their order, you should be there for them, and you should help them get the item they’ve requested. In most cases, the store should allow the client to return the goods, or replace them. In case this is not possible, then you should return their money. However, sometimes some clients may try to use this to their advantage, so you need to be objective in these situations, and see what’s the best compromise.

Source: eCommerce Blog – Shift4Shop

Customer satisfaction

The last thing we are going to talk about is overall customer satisfaction. No one trusts a store that does not have good ratings, and if other people who’ve used your brand said that they are not happy, chances are, not many people are going to trust you again.

Every person who shops online wants to see positive reviews, and even though no one is expecting 5-star service, we want to know we are going to be well taken care of. We want to know that others have tested your store before and that they are happy with their purchase.

These are some of the things that people look for when making a purchase via the internet. Know that every person is different, and some may pay more attention to some things than others. Make sure you offer great quality items, that you represent them properly, that you have a variety of products your clients can choose from, and that you are going to be there for them, no matter what your clients need. Build a good relationship with people who are interested in your online store, and know that by providing a good service, you are going to make a lot of profits, fast.

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