Change is good only if you can adapt to it effectively and use it to your advantage. Technology enables change to happen at a rapid rate, and sometimes adapting to it is hectic. One key thing for businesses to note is the SO changes which continue to change as the algorithms adapt to provide a better user experience.
In the last decade, SEO experts’ main focus was to stuff keywords, insert meta descriptions on each page, and other strategies that were appropriate those days. These strategies are valid up to a certain point, but there are certain modifications any Los Angeles service should be aware of and implement in their services.
The focus should be on addressing user intent
What questions do your target customers have? How can you answer these questions appropriately? Answering these questions can help you craft content that ranks on top of your target customers’ SERPs.
When a person searches for something, he/she is looking to learn something and get more information about a thing. Google algorithms adapt to this and give the browser the best answer they can find in their index. If you have the best solution, you rank among the first.
To rank high, you need to write articles with E-A-T (expertise, authority, trustworthiness), especially when writing content that could affect a person’s life. Google categorizes pages containing this type of content as Your Money or Your Life (YMYL) pages. Google has very high page quality standards for such pages; hence ensure you craft articles that meet these standards.
Linking is one way to distinguish yourself as having authoritative content. You can link to other domains that have distinguished themselves as authority sites for the subject.
In this decade, this should be your primary target even before you think about other SEO optimizations. Strive to answer your target customers’ questions in the best way possible, and Google will reward you.
Mobile is the future
Experts point out that many searches are being done using the mobile phone; hence mobile SEO has never been more critical. When doing mobile SEO, the main focus should be ensuring that your site is mobile responsive.
Ensure that users can navigate the site quickly on their mobile phones and that they can access all of your content. Google can disregard your website if it is not mobile-friendly, so work with web designers to ensure you offer the best experience to customers.
The use of semantics
One significant milestone that Google has made in the last decade is identifying how to link different words to a specific context. For example, if you search for a song and don’t know its name, you can still get it by typing its lyrics on Google search. Google will relate the lyrics to the music, and before long, you will be listening to your favorite song.
It means that a business needs to evolve from focusing on spamming keywords and instead focus on creating a semantic network. You can do this by creating in-depth content to answer frequently asked questions about what you are selling.
For example, if you are a digital marketer, you can cover different marketing strategies explaining them in simple language and detail. Once a potential customer is searching for information about a certain product/service you provide, you will most likely have the best answer ready for him/her.
Customer behavior analytics
The new trend in SEO is the analysis of how customers behave when they access your site. Once you learn this, you can reverse engineer the data to create a user experience that can lead to more conversions. SEO experts are now studying the buyers’ journey and seeking to optimize that journey to make sure it is smooth.
One place to start with is by improving self-support and customer services. Create a FAQ page answering common questions in a brief, concise, and precise manner. All these steps ensure that you place yourself as a valuable source of information for your consumers; if you do not, they will find another better source.
Google has introduced Core Web Vitals as a ranking signal
User experience is also another factor that will take center stage in this decade. In 2021, Google is introducing core web vitals as a ranking factor, which means a lot to the SEO industry. Core web vitals are metrics that measure the site’s speed, responsiveness, and visual stability.
If you want to rank high, you must consider user’s experience as they browse through your pages. Look at;
- Whether pages are loading at optimum speed
- Whether your site is mobile-friendly
- How your site is responding to user interactions
User experience can no longer be ignored. Remember that no customer likes slow loading pages, and if they experience such issues, they will probably look for another service/product provider. The ideal loading time for a page’s main content should be 2.5 seconds or faster. If it is not, you need to consult web designers to help you out.
This decade, we can expect many automated products that seek to help SEO experts perform specific SEO tasks. Behavior analytics is one concept you can expect to help these experts. Getting practical tools can help you stay ahead of your competitor. However, keep in mind that some automation tools may work to your disadvantage.
For example, you can create content automatically nowadays, but the content is likely to be of poor quality and may position you negatively in front of your consumers. Therefore, know the right tools to use and those to disregard for effective SEO.
Marketing a business requires one to adapt to the current SEO changes. Ensure you get ahead of your competition by planning out SEO because the internet is here to stay and grow. If you can’t keep up with these changes, consult a credible SEO agency to help you out. Remember that the algorithms are constantly changing, and the business that gets an edge over its competitors is the one that keeps up with the modern SEO strategies.