Since people have started incorporating technology into their everyday lives, businesses have started following the latest digital trends to reach the target audience. As looking up to Google to receive even the smallest services has been normalized, businesses are striving to get themselves recognized.
The credibility of a business is measured according to the digital presence one puts forth and that has become a necessity for its success. Thus, keeping up with the evolving trends and moulding the website accordingly will have a positive impact on your business.
Here are 10 signs to indicate that your website is in dire need of renovation.
1. Outdated Website Design
The quality displayed by your website affects the sales immensely. Having a unique and well-put design can make your website unique compared to that of your competitors. Websites are considered the windows to a business; it portrays the idea you wish to get across.
The appearance of a website determines whether a user becomes a potential customer or not. Even if the content exceeds expectations, when faced with an uninteresting website, users tend to turn away. Quality design that showcases professionalism guarantees loyal customers. If the website’s outlook does not reflect your business, it is a sign to opt for a better design.
2. Limited Traffic from Google
Ranking higher on search engines is vital to businesses. To maintain a steady flow of customers, your website has to be accessed organically from Google. Search Engine Optimization is an important aspect in maintaining the credibility of your website and companies like CSMEMarketing.co.th help you accomplish that.
SEO is not supposed to be set at the beginning of developing the site and abandoning it. As the digital world evolves constantly, the stakes of monitoring and developing the search rankings are higher than ever. If faced with such a struggle, it is clear that your website needs renovation.
3. High Bounce Rate
Bounce rate increases when users discover your website but leave without exploring the page. This can be considered a clear indication that they are not satisfied with the services on your website. Moreover, an increase in bounce rate can put your website’s performance in a tight spot.
Customers always look for websites that can be easily accessed and refrain from demanding too many personal details. If your website does not fall under these conditions, it is a hint for a change. Bringing changes to old websites can be much harder than launching a new one.
4. Lower Conversion Rate
The whole purpose of websites is to convert as many users that visit the page into customers. Monitoring the conversion rate will conclude whether the developments made in the website were advantageous or not. Your conversion rates can be improved by incorporating several techniques into it. However, if the rates remain constant even after the efforts, it is better to invest in a new website.
Before moving onto a new website, it is important to analyze the factors that caused a downfall in the previous website and work around it to ensure that the conversion rate gets higher.
5. High Loading Time
People are impatient and it is evident in the way they expect information online. If the loading time takes more than a few seconds, they abandon the site and look for another. It doesn’t matter whether the content presented on your website is excellent or not; if it fails to provide information quickly, the prospect of them being your potential customers is near to impossible.
Failure in loading your site will result in customer dissatisfaction and can affect your ranking. Since obtaining faster loading time is vital, creating a new website would be beneficial.
6. Presence of Bugs
The presence of bugs on a website is usually unproblematic as it doesn’t tamper with the work. However, it can get quite serious and affect the functioning of the device. A website with bugs is the last place a user would knowingly visit. Buggy websites not only decrease customer visits but also restrict certain aspects of the website from appearing.
This alone is enough for the customers to leave your site. In case of bugs, it is important to develop another website as soon as possible. While designing a new one, browser and device compatibility should be taken into account.
7. Unresponsive Web Page
The responsiveness of your website has a lot of effect on the customer rate. A responsive webpage will adjust the website’s outlook in a way that fits the size of the screen of the device without making any changes in its content or design. This encourages the users to visit your page even on their mobile phones or tablets.
Customers demand the same or better quality of the desktop website on their phones. The responsiveness of the sites are monitored by Google and determines the position in search lists. Unresponsive pages can upset customers, leading to a decrease in conversion rates.
8. Absence of Videos
The inclusion of videos on websites is one of the inbound marketing strategies that many firms try out. The usage of videos is preferred now as it is an efficient method to provide information in a more interesting way. If the website contains more information than necessary and no videos, a renovation is urgent. Posting creative videos on various social platforms will ensure steady web traffic.
Videos can actively attract the attention of potential customers. As it is engaging, the majority of the people tend to pay attention to the content explained in the videos. Adding videos to your website will surely result in an increase in customer conversions.
9. Content Management
Adding and updating content on your website frequently is vital for customer conversion and engagement. While this is easier for the recently created web pages, content management can be quite a task for websites made some while ago. The need for updating content on websites is highly emphasized as Google recognizes those sites that bring new content onto the table and places your site above the others that remain stagnant.
Introducing new ideas to your old website might require you to seek the help of web design agencies and cost you money. Instead, starting a new website will be the better alternative.
Most companies, while thinking of ways to improve website conditions, fail to mention the security factor concerning the website. Businesses that acquire the valuable information of the customers should keep in mind the security of the web page.
Confidentiality is a factor that customers look for in companies. Disrupting the trust of loyal customers by a possible security breach is a risk worth avoiding. Older websites are highly prone to security risks as they are not updated frequently with the latest coding procedures and security standards.
The marketing world undergoes constant change. Websites can act as the number one tool for improving your business. Redesigning your website could take your business to a whole new level.