Whether you own a clothing shop, work as a wedding photographer, or have another form of small business, a high-quality website is vital for the success of your company.
Unfortunately, operating a small business means you might not have the money to outsource particular jobs.
For example, it might be a bit expensive for you to hire a web designer if you want to build an online presence. On the other hand, building your own website can also be extremely difficult.
Fortunately, that is not the case anymore today. There are tons of beginner-friendly site builders out there that are ideal for a small business.
These site builders help create a great website even if you don’t know how to do it. Furthermore, most of these website builders are budget-friendly.
Nowadays, online presence is crucial for any business. It does not matter if you own a brick-and-mortar shop that does not perform e-commerce.
Whatever method you choose when creating a website, here are a couple of tips you should always remember.
Get a Good Domain Name
The website address, commonly known as a domain name, is sometimes the entry point to your website. Thus, it’s vital that it makes a good impression when it comes to usability as well as SEO (Search Engine Optimization).
When creating the best domain name, here are some tips to consider:
- Keep it as short as you can. Your customers will easily remember your website and type the address properly if the domain is short.
- Also, make it easy to spell. Do not utilize extremely obscure, made-up, or slang words.
- Lastly, make sure you utilize the right domain extension. As much as possible, it’s always best to use the “.com” domain name instead of .co, .net, and more.
Also, it’s ideal to include your services in the name of your website. For instance, if you’re selling Levapack screw capping machines, make sure you include screw cappers in the address.
Make Your Site Responsive to Mobile Users
If you want your website to be effective, make sure it is responsive to mobile users. For those who don’t know, consumers spend more than 5 hours per day on their mobile devices.
On the other hand, more than 1/3 of people do all of their online shopping through mobile devices. Because of this, the mobile website of your business needs to provide a good user experience.
A consumer might just leave your website and go to your competitor if they land on your site but find it hard to navigate or read on a mobile device.
In addition to that, a bad mobile user experience affects your website when it comes to SEO. This makes it more difficult for users to find through Google search.
Include Your Contact Details
You should put your contact details in an area where consumers can easily find them. This is particularly true if your business relies on people being able to call you.
You should have a visible contact detail. A lot of professionals recommend you put it at the top of the homepage.
Doing so will help prevent visitors from having to look for an address or phone number if they want to contact you.
Also, if you utilize social media to connect with clients, put your social links in the footer or header of your website. These are the places where users can easily find them.
If you’re offering Las Vegas trade show booth builder services, be sure to include your phone number so people can contact you if they need your help.
Make Your Website Easy to Navigate
According to professionals, you should limit your top-level navigation menu to 5 tabs. Then, you can place related pages under these tabs.
Also, you need to provide a clear way to get back to the homepage. It does not matter where the users land on your website.
Oftentimes, a Google search might take the user to a page on your site. Because of this, you should give them easy access to your homepage.
Limit Your Features
A lot of small business owners try to add a lot of features to their websites. There is nothing wrong with this, especially if you’ve got the budget.
However, you should always keep in mind that quality beats quantity when it comes to building a site for your small business.
If you start small, you can save money. This also offers you the opportunity to focus your money, energy, and time on building out the most crucial pages of your site. This includes:
- Creating an extremely useful user experience
- Optimizing your website for mobile users
- Make sure your website quickly loads
A high-quality website utilizes both media and content to tell the story of your business. These types of websites typically produce a lot of leads.
You can use videos and pictures to deliver content. A lot of small businesses get the content aspect right. Unfortunately, they don’t know how to properly conduct the media aspect.
Keep in mind that a photo can sell your service a lot better compared to whatever you write on your website. For instance:
- If you own a hardware shop, try to take photos of all your tools in stock and show them on your website.
- If you are a wedding photographer, try to upload some of the photos from your previous clients.
- If you own a café, you should have photos of menu items to make the user crave your meals.
- If you want the user to buy hand sanitizers, make sure you upload photos of them in stock.
Creating a great website for your small business might not be as easy as you think, especially if it is your first time.
However, if you simply follow the tips above, you can create a great website for your business easily.